I have been delivering results in software organisations for more than 2 decades, in various capacities including (in no particular order) COO, CIO, CTO, Product Manager, Product Owner, Software Pre-Sales Consultant, Developer, Tester, Integration Adviser, Business Analyst, Solution Architect, Consulting Director.

A quick look at recent Standish CHAOS reports into software project success rates tells us that current product management practices are broken. Around 70% of software projects fail. Of these failed projects, the majority (around 60%) fail because of product management issues.

My goal is to expose and understand the problems with software product management and offer practical solutions.

Modern organisations were structured for physical “bricks & mortar” products, not software. Product management in industries such as retail and manufacturing are well understood and effective. But software products are qualitatively different and therefore call for a different product management approach.

Frankly, traditional product management techniques – when applied to software products – lead to the failures we see around us today. This impacts not only product development and engineering, but also marketing and sales. It’s big picture stuff.

To help you start making sense of product practices in your own organisation, we’ll dive into the details and build a toolkit made up of ways of thinking as well as resources to help you succeed where others may have failed.

Let the journey begin.

This is me, pointing out something or other to the “selfie-cam”.


Oh, one more thing.

I am fiercely independent. I don’t take sponsorship from anyone and there are no advertisements on this website. All my claims and assertions – for better or worse – are my own. I represent my own ideas and noone else’s. I will endeavour to credit others if I leverage their work in my own and if I forget to do this, it is probably an inadvertent mistake on my part and I will endeavour to correct mistakes as soon as I know about them.

That’s all for now.